Teen vaping: FDA weighs ban on flavored e cigarette liquid The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, The company must stop selling and distributing these products. In addition, those currently on the U.S. market must be removed, or risk enforcement action, the FDA said after ordering Juul Labs Inc. Philly mayor wants to ban flavored vape products for minors WHYY