The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, FDA expected to ban most flavored e cigarette pods The Verge JUUL LABS PRESENTS NEW DATA ON THE ROLE OF FLAVORS IN SWITCHING FROM COMBUSTIBLE CIGARETTES Juul Labs JUUL Pod Flavors Ban Attempted by FDA in 2015