British American Tobacco's Vuse Becomes Second E Cig to Seek FDA Approval The Motley Fool FDA OKs first menthol e cigarettes from NJOY NBC4 Washington FDA OKs first menthol e cigarettes, citing potential to help adult smokers Fruit flavored vapes just cleared a major hurdle with the FDA. The Food and Drug Administration authorizing the marketing of fruit flavored e cigarettes, marking the first time it has approved this category of vaping